Every January, the PGA hosts the PGA Merchandise Show in Orlando, FL. Vendors line the venue to showcase all the up-and-coming trends in apparel and accessories. With the buying season being 6–12 months prior to the merchandise hitting the floor, golf professionals from across the country join together to learn about these trends and buy for the upcoming season. Let’s take a look at the latest trends in golf apparel for both men and women in 2024.
Athleisure: Expect to see more golfers embracing the athleisure trend on the course. The ability to wear the same outfit from the course to the store or even work is becoming more of a necessity with the busyness of our lives. Attires such as blade collars, golf hoodies, joggers, and dresses are becoming more prominent and also follow most country club dress codes, including RedWater Golf’s new dress code. RedWater team favorites for athleisure include Greyson, Travis Mathew, and Daily Sports for women.
Prints: Bold prints are splashing the fairways (and roughs). Bold prints including animal prints, camouflage, and abstract designs made their entrance into the golf world a few years back. Molded and refined, prints are being embraced by golfers across the world to define their boldness and individuality. Team favorites here are Full Wedge, Anderson Ord, Greyson, and GFore.
Palette/Color Stories: Transform your closet with shades of navy, soft pinks, and olive green. Adidas, Fairway & Green, Calliope, Travis Mathew, Greyson, Vineyard Vines, Daily Sports, G/FORE, and Straight Down have all embraced these new color trends with their deliveries hitting the RedWater golf shops this summer.
Layering: Layering is crucial for Michigan golfers. In a state where the weather can be unpredictable, especially in the spring and fall, every golfer must understand how to layer properly. This year, opt to wear a moisture-wicking base layer to keep dry, followed by a mid-layer such as a lightweight sweater or fleece for warmth, and top it off with an outer layer to shield against the wind and rain. Zero Restriction, Smartwool, Johnnie-O, and Levelwear offer some of the best layering around.
Statement Shoes: Footwear can make or break your fashion statement. Shoes are stealing the spotlight in 2024 with sleek lines and bold pops all alongside the comfortability and functionality that every golfer desires. Look for our favorites with FootJoy and G/FORE.
Look to your country club or local golf shop first for your golf apparel, accessories, and club needs. All the country clubs at RedWater Golf offer member discounts that will beat prices at big box stores in town. In addition, the customer service at RedWater will not be beat. Don’t see your size? Ask the golf shop staff to special order and even drop ship right to your front door.
Looking for a large corporate order of Yetis for your company? How about pullovers for everyone at the office or team uniforms? Great pricing is available on these items and RedWater would love to partner with you to make this happen. Contact your golf professional staff at your home club to place your order today!
